Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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24 results in Reports

  • Ted Schadler
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 135
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 1261
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 166
  • For CIO Professionals

    Report:Re-Engineer Your Business For Mobile Moments

    Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

    The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

    • Downloads: 567
  • For CIO Professionals

    Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 426
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 559
  • For CIO Professionals

    Report:CIOs: Master The Mobile Banking Imperative

    The Mobile Banking Imperative

    This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

    • Downloads: 278
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 1122
  • For CIO Professionals

    Report:CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

    • Downloads: 850
  • For CIO Professionals

    Report:Working iPhone Owners Tap The Mobile Internet

    A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action

    Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones...

    • Downloads: 914
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

    • Downloads: 3200
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: North American Technographics Media And Marketing Online Survey, Q2 2008

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media And Marketing Online Survey, Q2 2008. This deck covers online activities, blogging topics, social...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report:Technographics® Insight: Green Consumers Spend More Green

    This Technographics Insight takes a look at US Green consumers and their spending habits.

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

    This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Insight: Finding US Retail Spenders In A Recession - They're Young And Spending Online

    This Technographics Insight takes a look at consumers¿ expectations of personal finance situations and overall economy, and the effects on their retail behavior.

    • For Marketing Leadership Professionals

      Report:Consumers' Behavior Online: A 2007 Deep Dive

      Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

      Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...

      • Downloads: 2478
    • For Marketing Leadership Professionals

      Report:Technographics® Insight: US Video Gaming Isn't Just For Kids - A Deep Dive

      This Technographics Insight analyzes gamers, the devices they use to play computer or videogames, and how each generation differs when it comes to game genres. From Gen Yers and Gen Xers to Seniors,...

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

      While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:Technographics Survey Highlights: North American Retail And Customer Service Online Survey, Q2 2007

      This highlight deck reviews the key findings from the Q2 2007 Retail & Customer Service Online Survey. This survey covered questions given to US adults around their experience with purchasing...

      • For Marketing Leadership Professionals

        Report:Technographics® Trends: More Consumers Go Online While Watching Television Every Year

        This Technographics Data Chart examines the multitasking habits of consumers who use the Internet while watching Television. Differences in yearly trends, generations, and online activities are...

        • Downloads: 1
      • For Marketing Leadership Professionals

        Report:North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities

        This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities....

        • For Marketing Leadership Professionals

          Report:Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

          This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online Survey,...

          • For Marketing Leadership Professionals

            Report:Laptop Ownership Is Rising In Europe

            Manufacturers Should Focus On Brand And Lifestyle Associations

            Laptop adoption in Europe has nearly doubled in the past three years, whereas ownership of desktop PCs has started to fall. Companies targeting home PC owners need to understand that this growing...

            • Downloads: 121
          • For Marketing Leadership Professionals

            Report:Consumers' Behavior Online: A Deep Dive

            Behavioral Targeting Is A Gold Mine For Interactive Marketers

            Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

            • Downloads: 866