Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Ted Schadler
  • For Chief Information Officer Professionals

    Blog:Apple's New iPad In The Enterprise: Laptop Replacement Gets Closer

    As my colleague Sarah Rotman Epps so aptly observes: the third generation of iPad is a gut renovation masquerading as incremental innovation. The new iPad looks basically the same but now carries a...

    • For Application Development & Delivery Professionals

      Blog:Nginx And Mobile Are Marching Together Into Internet History

      [This is an update from a June 2013 post. Also see the new book I wrote with Julie Ask and Josh Bernoff, The Mobile Mind Shift.] The techologist in me (still) loves getting the monthly Web server...

      • For Chief Information Officer Professionals

        Blog:Why VMWare Bought Zimbra: It's The Seats, Stupid

        Zimbra has been the sleeper cloud-based email provider for the enterprise. I've known about the Bechtel deal -- roughly 50,000 seats globally -- for some time, but couldn't talk about...

        • For Chief Information Officer Professionals

          Blog:Cloud-Hosted Collaboration: Multi-Tenant Or Dedicated?

          We just had another of our regular cloud research meetings at Forrester. In these meetings, we cut across our research organization to examine cloud computing from every angle. Compared with...

          • For Chief Information Officer Professionals

            Blog:The State Of US Workforce Technology Adoption

             by Ted Schadler Did you know that among US information workers that: 35% use laptops and 76% use desktop computers? Only 11% use smartphones? 57% are optimistic about technology, but 43%...

            • For Chief Information Officer Professionals

              Blog:IT Confronts The Splinternet

              Just posted an OpEd piece on IT's role in supporting the Splinternet. The Splinternet is a lot like the Internet except that it's fragmented by devices and passwords (and media formats and...

              • For Chief Information Officer Professionals

                Blog:Forrester Content & Collaboration Forum: Get The Empowered Story First Hand

                Our new book, Empowered, will be in book stores on September 14. But for a real-world conversation about what it means to unleash employees to solve customer problems using readily available...

                • For Chief Information Officer Professionals

                  Blog:Symantec Goes Into The Cloud With Email Filtering

                  by Ted Schadler Symantec today announced its acquisition of MessageLabs, a 520-person UK-based email filtering and security vendor. Given the cost and hassles that information & knowledge management...

                  • For Chief Information Officer Professionals

                    Blog:Sun Learning Exchange: Indeed, What If Work Meant Community?

                    by Ted Schadler In early June, Sun Microsystems announced the Sun Learning Exchange. This is a commercial offering that borrows directly from Sun's own experiments, experience, and expositions...

                    • For Chief Information Officer Professionals

                      Blog:Another "Google Gets Mobile Engagement" Story, Featuring The Sparrow Email Client

                      I saw this morning through Michael Hickins' succinct and savory CIO Journal Morning Download that Google acquired Paris-based email experience aggregator Sparrow. Sparrow's software runs on...

                      • For Chief Information Officer Professionals

                        Blog:Mobile Engagement Providers Are A New $32.4 Billion Market By 2018

                        My colleague and friend John McCarthy and I have just published a new report on the emergence of a new category of vendors we call “mobile engagement providers” that help firms build...

                        • For Chief Information Officer Professionals

                          Blog:Should Your Email Live In The Cloud?

                          by Ted Schadler Should your email live in the cloud? Colleague Chris Voce and I have written a pair of reports to answer that question from the perspectives of an information and knowledge...

                          • For Chief Information Officer Professionals

                            Blog:One Analysts's View Of What IBM's Smarter Planet Means

                            by Ted Schadler [dateline] Stamford, CT IBM CEO Sam Palmisano gave a speech to the Council on Foreign Affairs in New York City on November 6, 2008. In the speech, he added his voice that that of Al...

                            • For Chief Information Officer Professionals

                              Blog:How To Avoid The Mobile Goat Rodeo

                              Mobility in the enterprise is a goat rodeo waiting to happen. Are any of these things going on in your company? Building customer mobile apps that don't tie into the .com site. Coding for...

                              • For Chief Information Officer Professionals

                                Blog:Microsoft Buys Nokia Devices As A Major Building Block Of Its Devices+Services Strategy

                                Microsoft acquired Nokia's devices business for $7.2 billion (which is only 27% of Microsoft's 2013 earnings and just 9% of its cash and short-term investments). Microsoft bought the devices...

                                • For Chief Information Officer Professionals

                                  Blog:IBM Lotus Gets Into The Hosted Email Game. Phew.

                                  by Ted Schadler It is inevitable and welcome that a revitalized Lotus has launched a hosted email and calendar service. Inevitable because cloud-based email services are on the rise and IBM...

                                  • For Chief Information Officer Professionals

                                    Blog:Harness The Power Of Workforce Personas

                                      by Ted Schadler Do you truly understand your workforce and what they need from technology? Hint, it's a loaded question. You might think so, but you'd probably be wrong. They're...

                                    • For Chief Information Officer Professionals

                                      Blog:Bill Gates: Run Silent, Run Deep During Microsoft's CEO Transition

                                      [Updated February 7, 2014] Satya Nadella is Microsoft's new CEO. Check. He's the right person for the job, insider, change agent, provocateur. To see his 10-point todo list, see this...

                                      • For Chief Information Officer Professionals

                                        Blog:Dropbox For Business Pursues A Sensible Consumerization Path Into The Enterprise

                                        Dropbox has 275 million users. It's steadily improving the business capability of its Internet file system. That makes it important to understand what Dropbox is doing and why it matters to...

                                        • For Chief Information Officer Professionals

                                          Blog:Why CIOs Must Care About New API Management Platforms. Hint, It's About Mobile Apps.

                                          Thanks to the good work of my colleagues Eve Maler and Jeffrey Hammond, we have a new Forrester Wave on API Management Platforms, including evaluations of Layer 7, Mashery, WSO2, Intel, IBM,...

                                          • For Chief Information Officer Professionals

                                            Blog:Apple's iOS 8 Focuses On Developers Building New Mobile Moments

                                            Yesterday in San Francisco, Apple showed once again that it cares about developers. And well it should. With Flurry reporting consumers spending 86% of their smartphone time in apps, not Web sites,...

                                            • For Chief Information Officer Professionals

                                              Blog:GSA Picks Google Apps: What It Means

                                              The General Services Administration made a bold decision to move its email and collaboration systems to the cloud. In the RFP issued last June, it was easy to see their goals in the statement of...

                                              • For Chief Information Officer Professionals

                                                Blog:Announcing Forrester's Next Book, "Empowered"

                                                [Updated 7-27-2010: We've finished the book, picked the final name, and said a lot about in other places (like here and here).] Josh Bernoff and I have begun work on...

                                                • For Chief Information Officer Professionals

                                                  Blog:How Many iPhones Does It Take To Circle The Earth?

                                                  So asked my 11-year-old daughter this morning. You may remember Sophie. She’s the one whose 3rd-grade teacher took her to the Apple store in Burlington, MA, for a field trip. They actually...

                                                  • For Chief Information Officer Professionals

                                                    Blog:Survey Your Workforce To Understand Their Technology Needs

                                                    by Ted Schadler Go to a baseball game and look around. Do the fans all look like you? Do they want what you want or think how you think or feel the way you feel about stuff? Nope. Baseball fans are...