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Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted Schadler serves digital business professionals. He has 33 years of experience in the technology industry, analyzing the effects of disruptive technologies on experiences and on business strategy and architecture. His research agenda focuses on digital transformation, experience-led transformation, commerce and digital experience service providers, and the future of services.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customer's hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s PhD physics program, Ted was a singer and bass player for Crash Davenport, a Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an MS in computer science from the University of Maryland and a BA with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted Schadler serves digital business professionals. He has 33 years of experience in the technology industry, analyzing the effects of disruptive technologies on experiences and on business strategy and architecture. His research agenda focuses on digital transformation, experience-led transformation, commerce and digital experience service providers, and the future of services.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customer's hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s PhD physics program, Ted was a singer and bass player for Crash Davenport, a Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an MS in computer science from the University of Maryland and a BA with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Case Study Bonanza Of Adobe Implementations

    July 29, 2020 Xiaofeng Wang, Ted Schadler

    Adobe is one of the most important digital experience platforms, but it doesn’t work out of the box. Any marketing, commerce, or experience pro will want to find the best implementation partner; it can be the difference between success and disappointment. In “The Forrester Wave™: Adobe Implementation Services, Q2 2020,” we evaluated 12 global Adobe service providers; each brings different capabilities to the table. This workbook details how service providers help solve business challenges by implementing Adobe platforms in specific cases across different sectors

  • For CIO Professionals

    REPORT: The Pandemic Recession Demands A Digital Response

    To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

    June 25, 2020Ted Schadler

    Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. Until uncertainty and volatility became the new normal. Every company must respond by focusing on its core and smartly outsourcing and orchestrating the resources and innovation of cloud and service partners. With this transformation approach, CIOs can help their company scale its ability to adapt and grow into the post-pandemic era.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Adobe Implementation Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up

    June 25, 2020 Xiaofeng Wang, Ted Schadler

    In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF Next, Infosys, Publicis Sapient, Tata Consultancy Services (TCS), and WPP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Join The Progressive Web App Movement

    The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

    May 6, 2020Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the movement to build PWAs that combine the discoverability and reach of the web with the experience and engagement of an app. It's the responsibility of eBusiness and channel strategy professionals to bring app-like experiences to mobile web. The recession only makes this more urgent, as the web is an even more vital link to customers. This report shows you how.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Infographic: Digital Experts Show How To Get The Most From Service Providers

    April 16, 2020Ted Schadler, Caleb Ewald

    When it comes to transformation, working with service providers is the No. 1 activity. But digitally advanced firms function differently. They invest more money and devote more leadership time to services. They structure contracts for outcomes. And they harness their providers' ecosystems. To keep pace, application development and delivery pros can master these techniques. This infographic highlights insights from the Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019.

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