Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and maps: the power hidden in plain sight. 

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the Internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer and bass player for Crash Davenport, a Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and maps: the power hidden in plain sight. 

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the Internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer and bass player for Crash Davenport, a Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App

    February 12, 2019Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.

  • For Application Development & Delivery Professionals

    REPORT: It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

    February 12, 2019 Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps (PWAs), which deliver an app-like experience with the discoverability of the web. This report details what application development and delivery (AD&D) pros need to know about PWAs, in what scenarios PWAs are a better option than a native mobile app, and why it's wrong to build any new web application that's not a progressive web app.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business

    February 11, 2019Ted Schadler, Brian Hopkins

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) AI, intelligent agents, and blockchain. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CMO Professionals

    REPORT: Build Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For Digital Business

    February 6, 2019Ted Schadler, Brian Hopkins

    Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend business and technology teams with a product focus. This report outlines the following technologies: digital platforms to project your business into new markets and customers' lives, digital intelligence to develop a holistic understanding of customers, brand protection and monitoring tools to protect your brand and your customers, and the internet of things to build connected products and services. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Harness Emerging Technologies To Guide Business Strategy

    Advanced Level: Technology Practices For IT Transformation

    February 5, 2019 Brian Hopkins, Ted Schadler

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models in their IT transformation. They let new technology guide their strategy and put technology at the core of their innovation process to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on AI, augmented reality, insight platforms, and Zero Trust security and networks. This is an update of a document that was previously titled, "Harness Emerging Technologies To Unlock New Value From Tech Platforms"; Forrester reviews and updates it periodically for continued relevance and accuracy.

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