Ted Schadler's Research
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For eBusiness & Channel Strategy Professionals
REPORT: Join The Progressive Web App Movement
Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App
February 12, 2019Ted Schadler
Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.
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For Application Development & Delivery Professionals
REPORT: It's Time To Make Every Web Application A Progressive Web App
Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
February 12, 2019 Michael Facemire, Ted Schadler
The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps (PWAs), which deliver an app-like experience with the discoverability of the web. This report details what application development and delivery (AD&D) pros need to know about PWAs, in what scenarios PWAs are a better option than a native mobile app, and why it's wrong to build any new web application that's not a progressive web app.
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For eBusiness & Channel Strategy Professionals
REPORT: Harness Emerging Technologies To Differentiate Your Digital Business
Advanced Level: Technology Practices For Digital Business
February 11, 2019Ted Schadler, Brian Hopkins
Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) AI, intelligent agents, and blockchain. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For CMO Professionals
REPORT: Build Technology Platforms To Accelerate Growth And Agility
Intermediate Level: Technology Practices For Digital Business
February 6, 2019Ted Schadler, Brian Hopkins
Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend business and technology teams with a product focus. This report outlines the following technologies: digital platforms to project your business into new markets and customers' lives, digital intelligence to develop a holistic understanding of customers, brand protection and monitoring tools to protect your brand and your customers, and the internet of things to build connected products and services. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For CIO Professionals
REPORT: Harness Emerging Technologies To Guide Business Strategy
Advanced Level: Technology Practices For IT Transformation
February 5, 2019 Brian Hopkins, Ted Schadler
Advanced tech leaders treat technology as a business asset, the underpinning of new business models in their IT transformation. They let new technology guide their strategy and put technology at the core of their innovation process to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on AI, augmented reality, insight platforms, and Zero Trust security and networks. This is an update of a document that was previously titled, "Harness Emerging Technologies To Unlock New Value From Tech Platforms"; Forrester reviews and updates it periodically for continued relevance and accuracy.
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