Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

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Ted serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Read Ted's blog posts

Previous Work Experience

Education

Research Coverage

Ted Schadler's Research

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For eBusiness & Channel Strategy Professionals

REPORT: The Sorry State Of Digital Transformation In 2018

A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change

April 24, 2018Ted Schadler

How's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these questions, tap into the Forrester Data Global Business Technographics® Business And Technology Services Survey of your peers. Digital business pros should open this infographic to see the state of digital transformation.
For Application Development & Delivery Professionals

REPORT: Get The Most From Your Digital Experience Agency Or Consultancy

We Interviewed 14 Providers And 40 Customers To Find The Best Practices For Working With These Strategic Partners

March 30, 2018Ted Schadler

To get the most out of digital experience service providers, digital business leaders need to go beyond traditional provider relationships and embrace agencies, consultancies, and specialists; adapt their budgeting and procurement to Agile development; and manage for co-innovation in every phase of the program. This report draws on our research for "The Forrester Wave™: Digital Experience Service Providers, Q4 2017," and reference customer interviews to highlight these best practices.
For Application Development & Delivery Professionals

REPORT: Build A Four-Tier Digital Engagement Platform

Road Map: The Mobile App Development Playbook

March 22, 2018 Michael Facemire, Ted Schadler

Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products. Mobile's volatility and velocity of change require a distributed four-tier architecture that we call an "engagement platform." The engagement platform separates technical capabilities into four parts: client, delivery, aggregation, and services. App developers need to start planning immediately for the migration from three tiers to four. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CMO Professionals

REPORT: Digital Rewrites The Rules Of Business

The Vision Report In The Digital Business Playbook

February 26, 2018 Nigel Fenwick, Ted Schadler

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CMO Professionals

REPORT: While Getting Started With Digital, Invest In Technology For Customer Engagement

Beginner Level: Technology Practices For Digital Business

February 8, 2018Ted Schadler, Bobby Cameron

Companies beginning as digital businesses have a giant leap to make: They must stop treating technology as a cost center, and start treating it as a source of revenue, agility, and engagement. This report outlines the four technologies that digital business leaders at the beginner level of digital maturity should focus on: web and mobile interfaces for customer engagement, data and analytics to understand your customers, identity management to protect and serve customers, and cloud computing to move to the future of software.

For CIO Professionals

REPORT: Mobile Is The New Face Of Engagement

CIOs Must Plan Now For New Systems Of Engagement

February 13, 2012Ted Schadler, John McCarthy

By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. These systems of engagement help firms empower their customers, partners, and employees with context-aware apps and smart products. To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an "office of the chief mobility officer" to implement an enterprisewide mobile strategy. This team will coordinate the business and technology investments under a "design for mobile first" mantra that delivers four immediate benefits: 1) fuel profitable growth with stickier offerings and mobile self-service; 2) move faster along the mobile learning curve; 3) aggregate mobile project budgets to fund needed engagement technology; and 4) grow from an IT group focused on systems of record to a business technology group focused on systems of engagement.
For eBusiness & Channel Strategy Professionals

REPORT: The Digital Business Imperative

February 15, 2017Ted Schadler, Nigel Fenwick

Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.
For B2C Marketing Professionals

REPORT: The State Of Consumers And Technology: Benchmark 2008

A Generational Analysis Of The North American Benchmark Survey

July 21, 2008Charles S. Golvin, Ted Schadler

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 60,847 adults.
For Enterprise Architecture Professionals

REPORT: Lean: The New Business Technology Imperative

Lean Thinking Is Central To The Shift From IT To BT

September 29, 2009Clay Richardson, Connie Moore, John R. Rymer, Ted Schadler, Dave West

Everyone wants to be lean these days, whether when stepping off a scale in the morning or reviewing the cost of running a successful business. But just how do you define "Lean" — especially in the context of business and technology? Do you think of Lean as a way to drive down costs for technology solutions? Or does Lean conjure visions of streamlined business processes that deliver ever-higher levels of productivity and quality? Or does Lean mean creating a Lean business that delivers more customer value and innovation to compete in today's Lean economy? We assembled some of our top analysts on this subject and put them to the test in a no-holds-barred roundtable discussion. The truth is that you must embrace Lean from all perspectives — people, process, and technology — and focus as much on adding value as on eliminating waste.
For Application Development & Delivery Professionals

REPORT: Build A Four-Tier Digital Engagement Platform

Road Map: The Mobile App Development Playbook

March 22, 2018 Michael Facemire, Ted Schadler

Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products. Mobile's volatility and velocity of change require a distributed four-tier architecture that we call an "engagement platform." The engagement platform separates technical capabilities into four parts: client, delivery, aggregation, and services. App developers need to start planning immediately for the migration from three tiers to four. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.