Telecommunications Services

Telecommunications companies leverage technology to deliver information across distances via video, phone, Internet, on-demand, and other services.

Latest Research

  • For CIO Professionals

    REPORT: The Future Of Telecoms: From Endangered Species To Digital Service Providers

    The Changing Value Contribution Of Telcos In Digital Ecosystems

    July 2, 2018 Dan Bieler

    Digital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise customers to work with telcos as partners for their digital transformation. In this report, we analyze to what extent telcos will move beyond their traditional role of network infrastructure and connectivity providers. CIOs and digital leaders should read this report to determine if and when they should consider telcos as digital service providers.

  • For Customer Experience Professionals

    REPORT: The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience

    June 19, 2018 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For B2C Marketing Professionals

    REPORT: The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

    April 5, 2018 James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

  • For CIO Professionals

    REPORT: Telecom Operators Must Embrace The Data Economy

    Network Traffic Data Fuels Rich Insights Services

    March 28, 2018 Jennifer Belissent, Ph.D.

    For many telecom operators, data strategy means selling subscribers more download capacity — upgrades from basic data plans to unlimited access to beIN Sports, Netflix, and YouTube. But this content belongs to others and merely passes through the provider's pipe. However, telecom operators sit on wealth of network data, offering insights into human mobility, traffic patterns, and potential commercial value. This report for CIOs illustrates how telecom operators can enter the data economy with examples of new and recurring revenue streams from insights services.

  • For CIO Professionals

    REPORT: Asia Pacific Tech Market Outlook For 2018 To 2019

    Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019

    February 27, 2018 Andrew Bartels, Frederic Giron

    In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and services and away from hardware and telecom. Cloud solutions and business technology (BT) for winning, retaining, and serving customers will gain traction, but they will remain small parts of the market. This report provides guidance on how and where CIOs should be growing their tech spending to keep up with, if not outpace, competitors.

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