Telecommunications Services

Telecommunications companies leverage technology to deliver information across distances via video, phone, Internet, on-demand, and other services.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For B2C Marketing Professionals

    REPORT: The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    October 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Australians adopt technology and how you can give your Australian customers the technology-enabled, emotion-rich conversations they crave.

  • For Customer Experience Professionals

    REPORT: How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    September 21, 2018 Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth through increasing customer loyalty. This report shows the business impact of improving CX for 18 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use the insights in this report to make the case for investing in customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This year, we added a model for midscale hotels to the analysis.

  • For B2C Marketing Professionals

    REPORT: The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    August 23, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Europeans adopt technology and how you can give your European customers the technology-enabled, emotion-rich conversations they crave.

  • For CIO Professionals

    REPORT: The Future Of Telecoms: From Endangered Species To Digital Service Providers

    The Changing Value Contribution Of Telcos In Digital Ecosystems

    July 2, 2018 Dan Bieler

    Digital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise customers to work with telcos as partners for their digital transformation. In this report, we analyze to what extent telcos will move beyond their traditional role of network infrastructure and connectivity providers. CIOs and digital leaders should read this report to determine if and when they should consider telcos as digital service providers.

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