Telecommunications Services

Telecommunications companies leverage technology to deliver information across distances via video, phone, Internet, on-demand, and other services.

Latest Research

  • For Customer Experience Professionals

    REPORT: Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    October 12, 2017 Maxie Schmidt-Subramanian, Dylan Czarnecki, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements drive growth by increasing customer loyalty. This report shows the growth potential from improving CX for 17 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

  • For B2C Marketing Professionals

    REPORT: Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution

    September 27, 2017 Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice search through intelligent agents (IAs). This report outlines voice search's impact today, the future of customer voice searching behavior, and what marketers can do to prepare.

  • For CIO Professionals

    REPORT: Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time

    September 25, 2017 Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the prospects of major shifts in US fiscal and tax policies diminished, economic growth has strengthened in many countries. In response, tech spending will also improve, driven by a focus on business technologies to win, serve, and retain customers, expanded cloud options, and more investment in analytics. This report helps CIOs set their priorities in this improving environment.

  • For Customer Experience Professionals

    REPORT: The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    August 28, 2017 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Infrastructure & Operations Professionals

    REPORT: The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience

    August 11, 2017 Michael Facemire, Andrew Hewitt, Elinor Klavens

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee productivity, the reality is that most company-deployed apps are poorly designed and have low adoption among employees. This report looks at three technologies — team messaging platforms, new web standards, and actionable notifications — and how I&O leaders can use them to improve the mobile employee experience and enterprise app manageability.

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Analysts Who Cover Telecommunications Services

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