Teradata

Latest Research

  • For Customer Insights Professionals

    REPORT: Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook

    February 12, 2018 Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a customer analytics technology provider and select vendors based on size and functionality.

  • For Customer Experience Professionals

    REPORT: The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017

    Kitewheel, Thunderhead, NICE, And Teradata Lead In An Emerging Field Of Vendors

    September 14, 2017 Joana van den Brink-Quintanilha, Alex Causey

    In our 27-criteria evaluation of customer journey analytics orchestration platform providers, we identified the 10 most significant ones — Adobe, ClickFox, ENGAGEcx, Kitewheel, NICE, Pointillist, Teradata, Thunderhead, Usermind, and Verint — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.

  • For Customer Experience Professionals

    REPORT: The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017

    NICE, Kitewheel, Thunderhead, And Teradata Lead In An Emerging Field Of Vendors

    September 14, 2017 Joana van den Brink-Quintanilha, Alex Causey

    In our 27-criteria evaluation of customer journey analytics visioning platform providers, we identified the 13 most significant ones — Adobe, ClickFox, ENGAGEcx, Kitewheel, NICE, Pointillist, SuiteCX, TandemSeven, Teradata, Thunderhead, Touchpoint Dashboard, Usermind, and Verint — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Big Data Warehouse, Q2 2017

    Tools And Technology: The Data Management Playbook

    June 15, 2017 Noel Yuhanna

    In our 26-criteria evaluation of big data warehouse solutions, we identified the 15 most significant vendors — Amazon Web Services (AWS), Cazena, Cloudera, Hortonworks, Hewlett Packard Enterprise (HPE), IBM, MapR, MarkLogic, MemSQL, Microsoft, Oracle, Phemi, SAP, Snowflake, and Teradata — and researched, analyzed, and scored them. This report shows how each vendor measures up and helps enterprise architecture (EA) pros make the right choice for their data warehouse strategy.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption

    June 6, 2017 Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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