Teradata

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: All Enterprises Need (Computer) Vision

    AI Advancements Drive Valuable Use Cases As Far As The Eye Can See

    June 14, 2019 Kjell Carlsson, Ph.D.

    Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if you go after the right use cases, these solutions require little investment, are quick to implement, and deliver value at scale. This report helps application development and delivery (AD&D) professionals identify and evaluate the top computer vision use cases that are applicable to every enterprise.

  • For Enterprise Architecture Professionals

    REPORT: Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers

    June 6, 2019 Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use this report to understand the value they can expect from IoT data management solution providers and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

    May 17, 2019 Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value you can expect from a CCCM provider and to select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Real-Time Interaction Management, Q1 2019

    The 12 Providers That Matter Most And How They Stack Up

    February 27, 2019 Rusty Warner

    In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems, Pitney Bowes, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers

    January 11, 2019 Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with their brand, and align marketing with all of their firms' customer-facing functions. But to access these benefits, you'll first have to select from a diverse set of vendors that vary widely. Use Forrester's Now Tech report to understand the value you can expect from a RTIM provider and select vendors based on size and functionality.

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