Speaker Biography

Tessa Gould

Vice President, Ad Innovation and Monetization

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    Tessa Gould is BuzzFeed's Vice President of Ad Innovation and Monetization. Prior to joining BuzzFeed, Tessa was the Senior Director of Native Advertising at The Huffington Post. In this role she led all aspects of HuffPost’s native offering, including product strategy, pricing, packaging, marketing, and monetization as well as overseeing HuffPost Partner Studio, the in-house creative agency she launched which was staffed with a team of writers, editors, social media strategists, project managers and designers, all of whom were dedicated to creating content experiences for brands that lived on The Huffington Post platform. Previously, Tessa worked in Strategy & Operations for AOL where she was part of a team tasked with executing AOL's turnaround strategy and transforming the company into a major player in the digital media & online advertising space. Tessa began her career working in management consulting, where she advised Fortune 500 brands both within the United States and Asia-Pacific region.Tessa graduated from the University of Auckland, New Zealand, with honors degree in Law and an undergraduate degree in Business. She lives in Brooklyn with her husband and adopted dog Lola.