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Customers are now trained to expect more from their mobile experience. That's driving insurers to fortify their mobile strategies through increased investments. But how are these investments translating into mobile insurance services that meet the needs of private passenger auto insurance customers? During the summer of 2015, we examined and ranked the mobile apps and sites of leading US private passenger auto insurers across more than 30 different criteria using Forrester's Mobile Insurance Functionality Benchmark methodology.
This Webinar helps digital insurance professionals understand the functionality being offered by the largest US auto insurers and what new best and emerging practices have caught our attention.
Agenda:
Key takeaways:
Insurers mentioned: Allstate, American Family, Esurance, Farmers, Geico, Liberty Mutual, MetLife, Nationwide, Progressive, State Farm, The Hartford, and USAA
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Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of leading US private passenger auto insurers. In this year's
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