In the age of the customer, chief marketing officers (CMOs) have a steeper hill to climb to build their brands with distracted, technology-empowered consumers. This is forcing marketers to rethink the rules of brand building. In this new era, CMOs must shift from a company-centric approach of managing a brand as an asset to a customer-centric one of creating a resonant brand experience. The brand experience playbook helps CMOs reinvent their brand building strategies to create a connected, customer-centric ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you develop brand-building strategies that fuel sustainable growth in the post-digital age. Watch the video.
Evolve your strategy.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.