Why Read This
Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your customers and quickly translating and applying that knowledge across the entire enterprise is no longer a competitive advantage, it's a competitive necessity if you are to win, engage, and retain customers. Customer insights (CI) teams will play an essential role in their firms' success or failure during these changing times. This report explores the transformation that customer insights professionals' firms will need to make to become a data-driven, customer-centric, intelligent enterprise that thrives in the age of the customer.