Why Read This
Forrester is seeing a renewed interest in business strategy development. Business architects see articulating business strategy as a key component of creating value from both a business and IT viewpoint. Though much has been written about business strategy, a lack of methodologies, common terminology, and replicable results still hinders business strategy development. Forrester believes that business architects have an opportunity to improve current strategy development and articulation methods by providing more structure to the process. This report lays out the basic structure and definitions necessary to create a complete and compelling strategic landscape.