Why Read This
The Asian IT market is set for considerable growth over the next few years as the fast-growth economies move on from the financial crisis and return to high gross domestic product (GDP) growth mode. And the market for IT goods and services in Asia is changing — no longer is Asia just a high-volume/low-margin game. IT vendors are beginning to unlock the potential in Asia as they look to turn Asia into a higher-margin region. Enterprise providers are learning how to sell better in these high-growth markets, and consumer IT goods firms are better understanding the potential for margin as the burgeoning middle class across the region begins to embrace the traditional consumption patterns for this segment. Drawing from Forrester's IT industry data, in-depth interviews in the region with CIOs and other IT leaders, Forrester's Forrsights end user data, and Asia Pacific data from Springboard Research (a recent acquisition by Forrester), this report provides an overview of the shifting opportunities for IT vendors in the Asia Pacific region.