FOR eBusiness & Channel Strategy PROFESSIONALS

The B2B eCommerce Playbook

Build A World-Class B2B eCommerce Business

Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early stages of building their B2B eCommerce operations. They're in their infancy with regard to effectively targeting B2B buyers online, developing an industrial-strength B2B eCommerce infrastructure, and achieving an acceptable B2C-like customer experience standard. In the B2B eCommerce playbook, we examine today's ... Continue reading the Executive Overview


video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.