Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early stages of building their B2B eCommerce operations. They're in their infancy with regard to effectively targeting B2B buyers online, developing an industrial-strength B2B eCommerce infrastructure, and achieving an acceptable B2C-like customer experience standard. In this playbook, we examine today's broader ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you analyze maturity and capabilities against your buyers' need for responsive, B2C-like purchase experiences, ensuring you invest in platforms that are both flexible and expandable. Watch the video.
Invest in flexible buying options.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.