FOR eBusiness & Channel Strategy PROFESSIONALS

The B2B eCommerce Playbook


Build A World-Class B2B eCommerce Business



Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early stages of building their B2B eCommerce operations. They're in their infancy with regard to effectively targeting B2B buyers online, developing an industrial-strength B2B eCommerce infrastructure, and achieving an acceptable B2C-like customer experience standard. In the B2B eCommerce playbook, we examine today's ... Continue reading the Executive Overview

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