For Customer Experience Professionals

The Business Case For Rich Internet Applications – A Social Computing Report

Simple Models Show The Business Value Of RIAs

    Why Read This Report

    Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • RIAs Hold Great Appeal For Site Owners
    • Models Surface The Value Of RIAs

      Craft An RIA Measurement Strategy

      RIA Adoption Will Accelerate
    • Supplemental Material
    • Related Research Documents