Why Read This
As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so does the complexity and cost of large enterprise BI implementations. Organizations must demonstrate tangible value from BI by building solid business cases in an area where cause and effect often are not straightforward. However, building a BI business case is not for the faint of heart due to the gray areas around which processes and tools to include; the multiple BI components that typically need to be customized and integrated; and the frequent unpredictability of BI systems integration efforts. This document, the business case report of the BI playbook, guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business case categories and typical BI ROI components and identifies areas where quick wins may be possible. This report was originally published in May 14, 2013; Forrester reviews and updates the BI playbook reports periodically for continued relevance and accuracy, we revised this edition to factor in the latest survey findings from Forrester's Global Business Intelligence Business Case Online Survey.