Your business units and operations staff are building mobile apps at breakneck pace: tablet apps for sales people, partner apps that accelerate orders, employee apps for data dashboards, and customer apps to serve customers in their moments of decision. So how do you prioritize which apps really matter? And where should you look for the real opportunities to transform your business through mobile engagement? In this session, we reveal the real sources of business value, give you a way to prioritize projects, and describe three transformative mobile experiences.
- What five places to mobile apps make a difference?
- How can you best prioritize your mobile app investments?
- What examples reveal the transformative opportunity of mobile engagement?