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The Business Intelligence Playbook


Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy



All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between winning and losing, succeeding, or falling behind. But first, one needs to transform data — bits and bytes, ones and zeros — into meaningful and actionable information. And here lies the real challenge — business intelligence (BI), a process to transform data into information, is ... Continue reading the Executive Overview

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