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The Business Intelligence Playbook

Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between winning and losing, succeeding, or falling behind. But first, one needs to transform data — bits and bytes, ones and zeros — into meaningful and actionable information. And here lies the real challenge — business intelligence (BI), a process to transform data into information, is ... Continue reading the Executive Overview


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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.