The Business Technology Agenda Playbook For 2017

Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

Given the trends in technology, digital business models, and, most importantly, customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology, systems, and processes to win, serve, and retain customers. However, while the broad edicts are the same across all businesses, the strategy, investment, and institutional specifics are not. The BT agenda must account for enormous business, technology, and political complexity. Stakes will be high; rewards ... Continue reading the Executive Overview


video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.