Why Read This
Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer influences business strategy and where corporate marketing truly responds to customer needs. Despite all the hype around the technologies, the Social Computing revolution has barely had an impact on IT and the CIO. Yet Social Computing has the power to transform business as much as the Internet did in the 1990s. CIOs have an opportunity to take a leadership role in how social will deliver competitive advantage for their organizations beyond creative marketing campaigns. This report serves as a primer for CIOs ready to position IT in a leadership role.