FOR Application Development & Delivery PROFESSIONALS

The CRM Playbook For 2015


Transform Customer Processes And Systems To Improve Experiences




We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps for application development and delivery (AD&D) professionals to follow to transform customer-facing business processes to deliver differentiated customer experiences: 1) discover the value of CRM; 2) plan the right strategy; 3) act to execute the strategy with precision; ...

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PLAYBOOK RESEARCH

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive technology solutions has never been more challenging for IT leaders. Learn how Forrester Consulting can help.