FOR Application Development & Delivery PROFESSIONALS

The CRM Playbook For 2016


Transform Customer Processes And Systems To Improve Experiences



We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps for application development and delivery (AD&D) professionals to follow to transform customer-facing business processes to deliver differentiated customer experiences: 1) discover the value of CRM; 2) plan the right strategy; 3) act to execute the strategy with precision; ... Continue reading the Executive Overview

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Forrester Playbooks

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