The Marketing Measurement And Insights Playbook For 2016
Embrace The New Marketing Performance Measurement Standard
Marketing measurement has evolved beyond last-touch credit. More and more B2C marketers understand that assigning marketing credit must reflect the dynamic purchase path. And they're embracing advanced measurement methodologies, such as cross-channel attribution and marketing mix modeling, to determine the true impact of all interactions across all devices, channels, and campaign tactics. B2C marketing pros support the complex measurement and insights efforts and analyzing marketing impact on business ...
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