FOR Customer Experience PROFESSIONALS

The Customer Experience Ecosystem Playbook For 2015


Drive Differentiation With Your Ecosystem




Customer experience competition is getting fiercer. To deliver truly standout experiences, companies must align a complex interdependent ecosystem of customers, employees, partners, and operating environments. Forrester calls this the "customer experience ecosystem." Customer experience professionals in firms like Apple, Salesforce, and Delta Air Lines are already crafting superior ecosystems that help customers achieve their big-picture goals. When other customer experience professionals orchestrate ...

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PLAYBOOK RESEARCH

Road Map: Reinvent Customer Experience
Organization: Chief Customer Officer Snapshot, 2014
Performance Management: Measuring The Health Of Customer Experience Ecosystems
Benchmarks: How Healthy Are Your Competitors' CX Ecosystems?
Performance Management: Measuring The Health Of Customer Experience Ecosystems
Benchmarks: How Healthy Are Your Competitors' CX Ecosystems?
Road Map: Reinvent Customer Experience
Organization: Chief Customer Officer Snapshot, 2014

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Align activities to business value.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for customer experience professionals. Learn how Forrester Consulting can help.