FOR Customer Experience PROFESSIONALS

The Customer Experience Ecosystem Playbook For 2016

Drive Differentiation With Your Ecosystem

Customer experience competition is getting fiercer. To deliver truly standout experiences, companies must align a complex interdependent ecosystem of customers, employees, partners, and operating environments. Forrester calls this the "customer experience ecosystem." Customer experience professionals in firms like Apple, Salesforce, and Delta Air Lines are already crafting superior ecosystems that help customers achieve their big-picture goals. When other customer experience professionals orchestrate ... Continue reading the Executive Overview


video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Align activities to business value.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for customer experience professionals. Learn how Forrester Consulting can help.