The Customer Experience Ecosystem Playbook For 2017
Drive Differentiation With Your Ecosystem
To deliver truly standout experiences, companies must align a complex interdependent ecosystem of customers, employees, partners, and operating environments. Forrester calls this the "customer experience ecosystem." Customer experience professionals in firms like Apple, Delta Air Lines, and Salesforce are already crafting superior ecosystems that help customers achieve their big-picture goals. Orchestrate improved customer experience ecosystems to drive increased customer value and create meaningful ...
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Align activities to business value.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for customer experience professionals. Learn how Forrester Consulting can help.