FOR CMO PROFESSIONALS

The Customer Life-Cycle Marketing Playbook


Adopt The Customer Life Cycle To Win In The Age Of The Customer



There is widespread recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disruptive power of digital. Marketers need a new framework to align their marketing decisions to the customer's experiences with the brand to define customer engagement, budget allocation, and organizational skills. This playbook introduces the customer life cycle as the tool today's marketers need to create and ...
Continue reading the Executive Overview

PLAYBOOK RESEARCH

video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Achieve customer obsession.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for CMOs. Learn how Forrester Consulting can help.