Adopt The Customer Life Cycle To Win In The Age Of The Customer
There is widespread recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disruptive power of digital. Marketers need a new framework to align their marketing decisions to the customer's experiences with the brand to define customer engagement, budget allocation, and organizational skills. This playbook introduces the customer life cycle as the tool today's marketers need to create and ...
Continue reading the Executive Overview
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.
Achieve customer obsession.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for CMOs. Learn how Forrester Consulting can help.