Create An Evolved Loyalty Strategy, Not Just An Effective Program
In the age of the customer, it's more important than ever to engage effectively with your customers — how, when, and where they desire. To do this, B2C marketing professionals must help their firms evolve their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on loyalty programs that offer points and discounts miss an opportunity to drive deeper engagement through emotional loyalty. Forrester's customer loyalty playbook, originally published in ...
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Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.