Why Read This
While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership team; organizations are seeking to enhance their digital capabilities by hiring an executive with competencies that bolster their digital strategy, marketing, and technology. Many are considering hiring or have already appointed a digital leader to oversee the enterprisewide digital strategy and to catalyze operational changes in technology, marketing, and other functions. Based on interviews with chief digital officers, executive leaders, and industry experts as well as our analysis of current chief digital officer profiles and job postings, this report outlines the scope of responsibilities of a chief digital officer and the skills and experiences to look for when recruiting a digital leader. CIOs can use this guide to help shape the technology leadership skills needed to support digital transformation and business technology.