FOR eBusiness & Channel Strategy PROFESSIONALS

The Digital Business Transformation Playbook For 2017


Digitize Your Business Strategy



To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. This is a tough challenge. Few firms have made the transformation, and many more will stumble along the way. This playbook shows you how to drive digital business transformation in your firm. This is an update of a previously published ... Continue reading the Executive Overview

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Forrester Playbooks

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