FOR eBusiness & Channel Strategy PROFESSIONALS

The Digital Business Transformation Playbook For 2015

Digitize Your Business Strategy

Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting faster, blindsiding traditional firms that struggle to adapt. To compete in the face of digital disruption, your firm must transform, and as an eBusiness leader, you must help shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. Continue reading the Executive Overview


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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Unlock digital innovation.

With mobile, social, and other technologies shifting power directly to your customers, setting a clear strategic course has never been more challenging for eBusiness & channel strategy professionals. Learn how Forrester Consulting can help.