Why Read This
The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve these challenges need to become more tailored to specific industry verticals. The oil and gas industry is a huge opportunity for ICT vendors because of its high-tech nature, market size, and consolidation. But how does a vendor successfully penetrate the oil and gas industry? This report is the first in a series that will help ICT vendor strategists understand the key market dynamics in the energy industry and build the right strategy to tap into its market potential.