FOR B2C Marketing PROFESSIONALS

The Email Marketing Playbook For 2017


The Future Of Email Hinges On Context



Today customers access their email from multiple devices, in parallel with social media and text messages. And they expect contextually relevant communications to fit their immediate need and preferred channel. Do you deliver? Few brands actually do. Forrester's email marketing playbook helps B2C marketing pros chart a course for how to evolve to an engaging email environment and continue to refine ongoing efforts. The result? More opportunity to influence customers through valuable insight-driven ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

Overview: The Future Of Email Hinges On Context
Vision: Use Email To Spark Contextual Interactions
Landscape: Positive Email Attitudes Continue
Business Case: The Hidden Value Of Email
Assessment: The Email Marketing Review
Strategic Plan: Balance User Needs With Business Goals
Road Map: Context Enriches Email Marketing
Organization: Brief: How To Organize For Email Marketing
Processes: Brief: Email Marketing FAQs, February 2016
Tools And Technology: The Forrester Wave™: Email Marketing Service Providers, Q3 2016
Performance Management: Context In Email Marketing Pays Off
Benchmarks: The Best And Worst Of Email Marketing, 2016
Continuous Improvement: When To Choose A Niche Email Vendor
Business Case: The Hidden Value Of Email
Road Map: Context Enriches Email Marketing
Landscape: Positive Email Attitudes Continue
Strategic Plan: Balance User Needs With Business Goals
Continuous Improvement: When To Choose A Niche Email Vendor
Performance Management: Context In Email Marketing Pays Off
Benchmarks: The Best And Worst Of Email Marketing, 2016
Assessment: The Email Marketing Review
Overview: The Future Of Email Hinges On Context
Tools And Technology: The Forrester Wave™: Email Marketing Service Providers, Q3 2016
Vision: Use Email To Spark Contextual Interactions
Organization: Brief: How To Organize For Email Marketing
Processes: Brief: Email Marketing FAQs, February 2016

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