For CIO Professionals

The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration – A Social Computing Report

Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce

    Why Read This Report

    Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this effort, only a small portion of information workers — 24% — uses these tools. This group, however, is where technology product management and marketing professionals should be focusing their efforts. Why? These users are the actual drivers of workplace collaboration. They are mobile workers who need these tools to stay connected, and their numbers are rapidly growing: We expect 43% of US workers to telecommute in five years. Enterprise 2.0 product managers and marketers can capitalize on this by focusing their marketing on helping IT and information workers solve problems associated with remote working, developing mobile applications, renewing their pitch for mashups for the enterprise, and creating new collaborative experiences with social tools.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • The Enterprise 2.0 Gold Rush Is Underway
    • What Defines Enterprise 2.0 Users Today Defines The Workplace In Five Years

      Market And Design For The Needs Of The Mobile Workforce
    • Supplemental Material
    • Related Research Documents