FOR B2C Marketing PROFESSIONALS

The Enterprise Marketing Technology Playbook For 2017


Unlock Customer Context With Marketing Technology



Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the opportunity to shape and execute their firm's business technology (BT) agenda — a to-do list across roles for applying technology, systems, and processes to win, serve, and retain customers. Forrester's enterprise marketing technology playbook guides B2C marketers as they mature from campaign-based to contextual ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.