Why Read This
Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless broadband. Organizations are also prioritizing the use of mobile channels to connect with external stakeholders such as customers and business partners, underscoring the region's evolution toward the age of the customer. In order to thrive in this new world, firms must leverage business technology (BT) and become even more customer-obsessed. This report provides insight into what BT will mean for AP firms in the age of the customer and how IT decision-makers across the region are likely to support enterprise mobility in 2014. Infrastructure and operations (I&O) professionals can leverage this insight to better support their organizations' mobile strategies.
Tags: App Stores, Economic Outlook, Enterprise Mobile Devices, Enterprise Mobility, Infrastructure Security, IT Spending Forecasts, Mobile Application Development, Mobile Apps, Mobile Security, Mobile Software & Platforms, Smartphones & Mobile Phones