For B2C Marketing Professionals

The Forrester Wave™: Bid Management Software Providers, Q4 2012

Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers

    Why Read This Report

    In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO platforms. Our 19-criteria evaluation of bid management software providers analyzes and compares five providers that develop and sell proprietary platforms for managing paid search media, including: Adobe Systems, Google (DoubleClick), IgnitionOne, Kenshoo, and Marin Software. This report analyzes the strengths and weaknesses of each player and plots where they stand in relation to each other and to marketers' needs.
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    • Technology Options Help Scale Paid Search Programs
    • Bid Management Tools Provide Only Basic Solutions
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents


    • Vendor Selection Aids:

      Forrester Wave™: Bid Management Software Providers, Q4 '12