Why Read This
Forrester's evaluation of the strategy and execution capabilities of interactive agencies across 39 criteria finds that the market has matured considerably in the past 18 months. The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands. In the current environment, R/GA, VML, Sapient Interactive, and OgilvyInteractive lead a strong group of agencies because of their overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings. Wunderman, Razorfish, and Organic are also Leaders in the space, and Strong Performers including RAPP, Draftfcb, Rosetta, and AKQA were close behind.