For Customer Insights Professionals

The Forrester Wave™: Web Analytics, Q2 2014

The Six Providers That Matter Most And How They Stack Up

    Why Read This Report

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and Webtrends — and researched, analyzed, and scored them. This report details our findings and how well each vendor fulfills our criteria and where they stand in relation to each other, to help customer insights professionals select the right partner for their web analytics platform.
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    TABLE OF CONTENTS

    • Web Analytics Underpins Digital Intelligence
    • Web Analytics Evaluation Overview
    • Multiple Enterprise Options Are Available In A Mature Market
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      Forrester Wave™: Web Analytics, Q2 '14