Why Read This
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the new technologies and solutions available to help streamline market entry. How are eCommerce organizations tackling new global markets, where are they falling short, and what can they do to maximize the opportunities abroad? This report, part of the eCommerce globalization playbook, updates "The Global eCommerce Opportunity" report published on March 28, 2014. It includes new analysis and graphics outlining how brands are expanding internationally and provides new market sizing data for key markets.