Why Read This
The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward-thinking tech vendors to see the silver lining in today's dark economic clouds. Rather than channeling all their strategic thinking into dealing with the recession's short-term effects, tech strategists must reposition their firms to capitalize on three major business trends that will completely redraw the tech sector's competitive landscape by 2015: globalization 2.0, invisible IT, and the consumerization of IT.
Tags: Brand Tactics, Co-Creation & Crowdsourcing, Customer Experience Management, Innovation, Innovation Management, IT Services, Management & Organization, Offshore Product Development, Outsourcing, Research & Development (R&D), Social Computing, Social Media, Tech Sector Economics, Technology Product Strategies