FOR CIO PROFESSIONALS

The Innovation Playbook For 2016


Thrive With Sustained Innovation In The Age Of The Customer



Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain customers in the age of the customer. Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize the potential of innovation so their firms become the leaders in this ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

Overview: Thrive With Sustained Innovation In The Age Of The Customer
Vision: Innovators Will Be The Winners In The Age Of The Customer
Business Case: Innovation Creates Options For Future Business Value
Assessment: Assess Your Innovation Capability Maturity
Strategic Plan: Succeeding At Innovation Requires A Clear Strategic Plan
Organization: Organizing For Sustained Innovation
Processes: Innovation Requires The Right Processes To Flourish
Performance Management: Measure And Manage The Innovation Process
Benchmarks: CIOs Are Not Ready To Support Business Innovation
Benchmarks: CIOs Are Not Ready To Support Business Innovation
Overview: Thrive With Sustained Innovation In The Age Of The Customer
Vision: Innovators Will Be The Winners In The Age Of The Customer
Business Case: Innovation Creates Options For Future Business Value
Assessment: Assess Your Innovation Capability Maturity
Strategic Plan: Succeeding At Innovation Requires A Clear Strategic Plan
Organization: Organizing For Sustained Innovation
Processes: Innovation Requires The Right Processes To Flourish
Performance Management: Measure And Manage The Innovation Process

video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.