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This decade has witnessed the evolution of a new kind of company that uses data and software to generate and inject actionable insights into every aspect of their business for customer-obsession and competitive advantage. We call them insights-driven businesses. Examples include companies you know like Amazon, Google, and Netflix and hundreds of others like Earnest, Flipkart, Stitch Fix, and Uber. By maximizing the opportunities of digital, they capture more and better data and continuously harvest and implement insights on what drives their business — and they run faster and fleeter as a result. Collectively, they are on track to take $1.2 trillion from you in 2020. You can mimic their actions and gain their advantages. In this webinar, Forrester will present the results of two years of research into insights-driven businesses and how you can become one.
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Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Emerging AI technologies let you design experiences that are more conversational, adaptive, and creative, which makes machines and their software feel more humanlike to users. Of these three new capabilities, creativity — enabled by generative AI — is the most powerful and surprising and requires a new mindset for effective human-machine collaboration. Join this session to hear how genAI is making software more creative and how enterprises are using it to design experiences.Key takeaways:Learn how creative AI technologies are changing the way humans and machines collaborate.Understand how genAI is making software more creative. Explore how enterprises are leveraging genAI to design new experiences.Target audience level: all levels
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