The Lead-To-Revenue Playbook For 2015

Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

The lead-to-revenue playbook is designed for business and consumer marketers who must power up their lead-to-revenue processes to achieve new customer acquisition, current customer expansion, and overall revenue growth. Lead-to-revenue management (L2RM) is not demand generation on steroids. It's an opportunity to create a new customer engagement model that will first disrupt, then transform, your marketing organization as you re-engineer sales and marketing processes and leverage new marketing automation ... Continue reading the Executive Overview


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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Transform B2B marketing with L2R management.

Watch the Webinar Introducing The Lead-To-Revenue Playbook with Lori Wizdo and Peter O'Neill.