FOR B2B Marketing PROFESSIONALS

The Lead-To-Revenue Playbook


Transform Marketing With A Revenue-Relevant Customer Engagement Strategy



The lead-to-revenue (L2R) playbook is for business and consumer marketers who must power up their L2R processes to achieve new customer acquisition, current customer expansion, and overall revenue growth. Lead-to-revenue management (L2RM) is not demand generation on steroids. It's an opportunity to create a new customer engagement model that will first disrupt, then transform, your marketing organization as you re-engineer sales and marketing processes and leverage new marketing automation software. Continue reading the Executive Overview

PLAYBOOK RESEARCH

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.