Why Read This
Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also display greater potential than the average consumer for a more substantial relationship. Customer insights (CI) professionals should read this report to understand current consumer attitudes toward loyalty and rewards programs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the most recent Forrester Consumer Technographics data.