FOR Marketing Leadership PROFESSIONALS

The Marketing Mix Optimization Playbook For 2015


The Scientific Method Comes To Marketing




When making their investment decisions across the marketing mix, marketing leaders face the constant challenge of coping with the proliferation of communication and engagement platforms, more elusive and demanding consumers, and increasing demands from chief executive officers and chief financial officers on how marketing budgets drive business outcomes. Unprecedented access to a wealth of customer behavior data and more-powerful analytical tools allows marketers to move beyond purely art and apply ...

Read more
  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Processes: Integrating Marketing Mix Optimization Into The Planning Process
Tools And Technology: Pick The Perfect Marketing Mix Model Partner
Performance Management: Manage Your Marketing Mix Modeling Vendors
Continuous Improvement: Mix Optimization Takes Over Planning
Processes: Integrating Marketing Mix Optimization Into The Planning Process
Performance Management: Manage Your Marketing Mix Modeling Vendors
Tools And Technology: Pick The Perfect Marketing Mix Model Partner
Continuous Improvement: Mix Optimization Takes Over Planning

video thumbnail

Marketing Mix Optimization

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you understand the opportunities of different media platforms, develop a business case, and successfully deploy models that link your programs to business outcomes.Watch the video.

playbook icon

Perfect the art and science of growth.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.