When making their investment decisions across the marketing mix, marketing leaders face the constant challenge of coping with the proliferation of communication and engagement platforms, more elusive and demanding consumers, and increasing demands from chief executive officers and chief financial officers on how marketing budgets drive business outcomes. Unprecedented access to a wealth of customer behavior data and more-powerful analytical tools allows marketers to move beyond purely art and apply ...
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Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you understand the opportunities of different media platforms, develop a business case, and successfully deploy models that link your programs to business outcomes.Watch the video.
Perfect the art and science of growth.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.