FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile Banking Strategy Playbook For 2015


Build A World-Class Mobile Banking Strategy




Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy professionals, identifying the steps that digital banking teams should follow to implement a successful mobile banking strategy that supports the overall business strategy and complements other touchpoints. This report was originally published on March 19, 2013; Forrester reviews and updates it periodically ...

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PLAYBOOK RESEARCH

Landscape: The State Of Mobile Banking, 2014
Business Case: Justify Investment In Mobile Banking
Assessment: Assess Your Mobile Banking Maturity
Organization: Assemble An Effective Mobile Banking Team
Tools And Technology: Choose The Right Mobile Banking Solution
Performance Management: The Mobile Banking Metrics That Matter
Business Case: Justify Investment In Mobile Banking
Organization: Assemble An Effective Mobile Banking Team
Assessment: Assess Your Mobile Banking Maturity
Performance Management: The Mobile Banking Metrics That Matter
Landscape: The State Of Mobile Banking, 2014
Tools And Technology: Choose The Right Mobile Banking Solution

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Mobile Banking Strategy

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you develop and implement a successful mobile banking strategy​​, including organization and governance, technology selection, best practices, ​measurement, and continuous improvement.Watch the video.

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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.