Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy professionals, identifying the steps that digital banking teams should follow to implement a successful mobile banking strategy that supports the overall business strategy and complements other touchpoints. This report was originally published on March 19, 2013; Forrester reviews and updates it periodically ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you develop and implement a successful mobile banking strategy, including organization and governance, technology selection, best practices, measurement, and continuous improvement.Watch the video.
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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.