Why Read This
Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their insurance needs. But in order for mobile strategies to pay off, insurance eBusiness professionals need to provide management with the insights and metrics that will justify current mobile investments and validate future ones. This report, part of the mobile insurance strategy playbook, outlines the need for metrics to drive the actions needed to ensure the success of a mobile insurance strategy. It was originally published on August 23, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2014.