For eBusiness & Channel Strategy Professionals

The Mobile Insurance Metrics That Matter

    Why Read This Report

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their insurance needs. But in order for mobile strategies to pay off, insurance eBusiness professionals need to provide management with the insights and metrics that will justify current mobile investments and validate future ones. This report, part of the mobile insurance strategy playbook, outlines the need for metrics to drive the actions needed to ensure the success of a mobile insurance strategy. It was originally published on August 23, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2014.
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    • Ensure Your Continued Mobile Success By Investing In Measurement
    • Institute Metrics That Reflect New Buyer And Business Expectations

      Embed Metrics To Build A Strategy That's Mobile Future-Proof
    • Supplemental Material
    • Related Research Documents