Today, two-thirds of US online adults use a smartphone, and Forrester predicts this number will grow. Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of customers who have undergone what Forrester calls the mobile mind shift — the expectation that I can get whatever I want in my immediate context and moments of need. The mobile marketing playbook reveals just how mobile-minded consumers are today and lays ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you assess your company’s current mobile maturity, build a case for improvements, craft your strategy, select partners, execute on plan, and measure your efforts against the competition. Watch the video.
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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.