FOR B2C Marketing PROFESSIONALS

The Mobile Marketing Playbook


The Path To Mobile Marketing Mastery



Today, two-thirds of US online adults use a smartphone, and Forrester predicts this number will grow. Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of customers who have undergone what Forrester calls the mobile mind shift — the expectation that I can get whatever I want in my immediate context and moments of need. The mobile marketing playbook reveals just how mobile-minded consumers are today and lays ... Continue reading the Executive Overview

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Forrester Playbooks

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