FOR B2C Marketing PROFESSIONALS

The Mobile Marketing Playbook For 2016


The Path To Mobile Marketing Mastery



Many marketers realize customers are mobile-dominant today, but few recognize the bigger picture: the ballooning numbers of customers who have undergone what Forrester calls the mobile mind shift — the expectation that I can get whatever I want in my immediate context and moments of need. The mobile marketing playbook reveals just how mobile-minded consumers are and lays out a clear path for B2C marketers to effectively win, serve, and retain these customers, from building a business case to crafting ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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