FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook For 2017


Engage Customers Through Mobile



eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. This is an update to the report last published on May 4, 2015; Forrester reviews and updates it periodically for continued relevance and accuracy. Continue reading the Executive Overview

PLAYBOOK RESEARCH

Vision: Mobile Is Not A Channel
Road Map: The Mobile Mind Shift Road Map
Organization: Organize For Mobile Success
Tools And Technology: TechRadar™: Mobile Commerce, Q1 2016
Performance Management: Choose The Right Metrics For Commerce Apps
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Road Map: The Mobile Mind Shift Road Map
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Performance Management: Choose The Right Metrics For Commerce Apps
Organization: Organize For Mobile Success
Tools And Technology: TechRadar™: Mobile Commerce, Q1 2016
Vision: Mobile Is Not A Channel

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