Why Read This
Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators about where they are planning to target their marketing efforts. Results from the survey provide insight on how tech marketers' colleagues and peers are investing in social marketing strategies and headcount, reflecting the beginning of a shift in focus from social "media" to social "marketing." Using the 2011 MOI Survey as a guideline, tech marketers can confidently begin developing their 2012 social marketing strategies, as long as they can prove that their investments are leading to strong returns.
Tags: B2B, Branding, Customer Experience Management, Digital Marketing, Listening Platforms, Marketing Organization & Culture, Media Mix, Social Marketing, Social Media, Tech Sector Economics, Technology Adoption Data