Why Read This
Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data reveals that cannibalization will unfold in different phases. The first generation of tablet owners is making tradeoffs with their time but not necessarily with their money. The next generation of tablet owners is enthusiastic about all kinds of gadgets, but their reality is constrained by lower incomes and stricter budgets. But there's a silver lining for product strategists, too: Tablet buyers show increased demand for home networking and cloud services, e-printing, and DLNA-supported devices that enable content sharing within the home.
Tags: Brand & Product Web Sites, Consumer Mobile Devices, Consumer Mobility, eCommerce, eReaders & eBooks, Go-To-Market Strategies, News, Product & Solutions Strategies, Product Portfolio Strategies, Tablets, Television