FOR eBusiness & Channel Strategy PROFESSIONALS

The Retail eCommerce Playbook For 2017


The Art And Science Of Retail eCommerce



As retail eCommerce sales continue to climb, eBusiness executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name published on September 30, 2015. We've refreshed ... Continue reading the Executive Overview
  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Vision: The New Paradigm Of Retail
Business Case: The Eight Things Every eCommerce Business Needs To Prove
Tools And Technology: Commerce Technology Vendor Catalog
Performance Management: The Retail eCommerce Metrics That Matter
Continuous Improvement: Ignoring eCommerce Hype And Addressing Low-Hanging Fruit
Continuous Improvement: Ignoring eCommerce Hype And Addressing Low-Hanging Fruit
Business Case: The Eight Things Every eCommerce Business Needs To Prove
Tools And Technology: Commerce Technology Vendor Catalog
Vision: The New Paradigm Of Retail
Performance Management: The Retail eCommerce Metrics That Matter

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