As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides insights for all companies — from those just beginning their eCommerce journey to those extremely experienced in the industry that are looking to optimize their already successful presence. We explore the overall state of the industry, best practices in site execution, technology partners that can support ...
Continue reading the Executive Overview
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.
Adaptation and responsiveness are key.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.