FOR eBusiness & Channel Strategy PROFESSIONALS

The Retail eCommerce Playbook


The Art And Science Of Retail eCommerce



As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides insights for all companies — from those just beginning their eCommerce journey to those extremely experienced in the industry that are looking to optimize their already successful presence. We explore the overall state of the industry, best practices in site execution, technology partners that can support ... Continue reading the Executive Overview
  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Business Case: The Eight Things Every eCommerce Business Needs To Prove
Organization: Creating A Killer eCommerce Organization
Tools And Technology: Commerce Technology Vendor Catalog
Performance Management: The Retail eCommerce Metrics That Matter
Continuous Improvement: Ignoring eCommerce Hype And Addressing Low-Hanging Fruit
Continuous Improvement: Ignoring eCommerce Hype And Addressing Low-Hanging Fruit
Organization: Creating A Killer eCommerce Organization
Business Case: The Eight Things Every eCommerce Business Needs To Prove
Tools And Technology: Commerce Technology Vendor Catalog
Performance Management: The Retail eCommerce Metrics That Matter

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