Why Read This
Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also tend to demonstrate rather complex media behaviors. To engage with this key target group, marketing leaders should use digital media — and especially social media — to create a continuous consumer purchasing journey, from awareness to purchase.
Tags: Brand & Product Web Sites, Brand Tactics, Digital Marketing, Direct Marketing, Marketing Attitudes, Marketing Measurement, Media & Entertainment, News, Radio, Social Marketing, Social Media, Television, Television Advertising, Word of Mouth Marketing & Viral Marketing