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The Smart Home Will Advance A Subscription Economy
March 12, 2018

Which tech giant will win the smart home market, and how will it do it? Forrester posed these questions in research released today about how smart homes will advance the subscription economy.

No one company can rule the market, according to the research. Many players will become important due to the wide-ranging complexity of the smart home — a complexity that has caused slow adoption of smart home tech. While 59% of consumers are interested in smart home technology, only 20% of US households will have a smart home device (excluding smart speakers) by 2022. One of the main roadblocks is that consumers are reluctant to pay more for connected home fixtures/appliances, plus the monthly fee to use them.

To address this challenge, Forrester believes smart home companies will pursue new forms of bundled services that combine monthly subscriptions with smart home products included or discounted. With greater visibility into customer behavior and preferences, companies will begin automating routine replenishment for food and household items such as meal kits or toothpaste, manage routine energy use, detect emerging issues with safety and security, and schedule preventive repairs prior to major problems like water leaks.

Click here for more information, and please contact us if you'd like a copy of this report.

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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



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